TON Merch Whitepaper

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Introduction

TON Merch is a Web3 platform for selling merchandise, with its core product being Merch Store — a Telegram mini-app that enables the purchase and sale of merch using cryptocurrency, with worldwide shipping to over 190 countries. The platform provides a seamless monetization process for channel owners and projects without requiring investments.

Today, merch has become an essential part of any brand or project, helping expand audience engagement while also serving as an additional revenue stream. Special edition merch creates a sense of exclusivity, increasing its value for buyers and becoming a powerful marketing tool.

With over 900M+ active Telegram users and thousands of projects, TON Merch allows project owners to create unique collections and monetize their audience without hassle or risk. The platform integrates Web3, Merchandise, and Telegram, simplifying the process of launching merchandise from concept to delivery.

TON Merch provides full infrastructure: printing, logistics, packaging, warehousing, and customer support, ensuring a complete merchandise workflow.

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Key Features

• Crypto Payments: Simple payments using TON, USDT, Telegram Stars, and other cryptocurrencies for purchasing physical merchandise with global shipping.
• Telegram Mini-App: Merch Store is a Telegram-based mini-app for easy shopping without requiring registration, unlike traditional online stores.
• B2B and Custom Merchandise: Selling personalized items or placing bulk orders with branding for conferences, festivals, and crypto events.
• Earn, Giveaways, and Rewards: Earn MERCH tokens for referral purchases, completing tasks, and participating in competitions. Win exclusive merchandise through giveaways in Telegram channels.
• Exclusive Merch for NFT Holders: Access to merchandise available only to NFT holders, ensuring authenticity and rarity.
• Global Shipping: Delivery to 190+ countries with real-time tracking.
• Flexible Work Models: Print On Demand (POD) and Warehousing & Fulfillment (WF) with transparent calculations for sellers.

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Purchase Process and Logistics

1. Selecting Merchandise – The customer selects items in the Telegram mini-app.
2. Placing an Order – Adding items to the cart, entering shipping details, and paying with cryptocurrency or Telegram Stars.
3. Payment Confirmation – The transaction is processed through off-chain processing.
4. Production and Packaging:
   • Print on Demand – Production begins only after an order is placed, reducing excess inventory.
   • Warehousing & Fulfillment – Shipping of already manufactured goods from the warehouse. Reduced product cost. Wholesale services are available for products, such as screen printing, embroidery, sewn-in labels, etc.
5. Handover to Logistics – The product is transferred to major logistics networks and courier services, after which the seller receives payment.
6. Delivery – Delivery to a pickup point or via courier.
7. Order Completion – The customer receives the product and confirms receipt.
8. Order Review – The customer can leave a review for the item.

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Payment Infrastructure

• Off-chain Processing with On-chain Payments – Fee calculations are processed off-chain, while settlements are recorded on-chain.
• Escrow Mechanism: Secure transactions with split payments between the seller and logistics providers.
• Off-ramp Integration: Conversion of cryptocurrencies into fiat for production and logistics payments.

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Seller Workflow

We provide the infrastructure for sales: production, logistics, packaging, warehousing, and customer support. The seller focuses on promoting their merchandise.

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How Sellers Earn

TON Merch does not charge sales commissions – only product cost and the seller’s markup apply.

Seller Profit Formula:

$$Profit = Selling Price - Base Cost$$

Example:

• Base Cost of a T-shirt: $20
• Seller’s Markup: $15
• Final Price for Buyers: $35
• Seller’s Profit: $15

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Seller Payouts

Seller payouts occur weekly to a TON network wallet in Toncoin or Tether USD. Payments are processed only for orders that have been handed over to the delivery service.

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Target Audience

TON Merch provides tailored functionality for different user categories:

• Telegram Channel Owners: Earn from merch sales without investments. Simple store creation, automated logistics, and custom products for brand promotion. Channel owners can run giveaways for their subscribers, increasing engagement, and use the Earn section, where followers complete tasks and interact with content in exchange for rewards, fostering community activity and repeat purchases.
• Crypto Projects: Tools for rewarding the community through merch giveaways and promotional campaigns. Additional monetization through selling branded merch. Giveaways in Telegram channels help increase reach and attract new users, while the Earn section engages users with tasks, community challenges, and referral competitions. Full Web3 integration makes the process seamless for crypto enthusiasts.
• NFT Projects: Exclusive merch available only to NFT holders, automatically verified via NFT Proof. Limited-edition product releases, Web3 integration, and the creation of unique physical assets tied to digital tokens.
• Event Organizers: Bulk orders and branded products for conferences, festivals, and events. Pre-orders before events, convenient logistics, and worldwide delivery.
• B2B Clients: Personalized solutions for corporate orders, customized supply chains, and flexible logistics options.

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Market Overview

Cryptocurrencies and blockchain are becoming increasingly popular due to their convenience, transparency, and security. Web3 integration in commerce accelerates digital payment adoption and makes online purchases more accessible worldwide.

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Global Merchandise Market

According to Mordor Intelligence, the global merchandise market is valued at $40–51 billion in 2024.

Key Growth Drivers:

• Growing popularity of influencers and content creators launching their own merchandise lines.
• Expansion of corporate merchandise used for branding and HR purposes.
• Increasing demand for personalized products.

Market projections indicate steady growth at a 5% CAGR, reaching $60.3 billion by 2030.

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Key Factors Driving Merchandise Market Growth in Telegram

• Increasing demand for customized and unique merchandise.
• Growth of Web3 and the rising number of crypto users wanting to use digital assets for real-world purchases.
• Expansion of content creators and Telegram communities looking to monetize through exclusive products.
• Rising adoption of the Print-on-Demand business model, allowing brands to sell merchandise without managing inventory.

TON Merch capitalizes on these trends by offering creators and brands convenient tools to launch, promote, and sell merchandise in the Web3 ecosystem.

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Merch Coin

Merch Coin is the native token of the TON Merch ecosystem, used for various functions:

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Token Utility

• Pay up to 90% of order costs with MERCH tokens
• Pay for banners and ad campaigns within Merch Store
• Cover fees for creating merchandise giveaways
• Staking and liquidity farming
• Earn MERCH by completing tasks
• Earn a percentage of referral purchases in MERCH
• Receive cashback on purchases

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Tokenomics

• Total Supply: 1 billion $MERCH (no additional issuance possible).

Category	Allocation	Lockup Period	Vesting Period	Monthly Unlock
Community Token Pre-Sale	7%	3 months	10 months	10%
Funds and Private Investors	20%	6 months	12 months	8.33%
Liquidity	10%	-	24 months	4.16%
Product	10%	-	24 months	4.16%
Marketing	10%	-	24 months	4.16%
Team	20%	6 months	36 months	2.77%
Burn	23%	-	20 months	5%